蔡贞科:设计师品牌包装术之微信篇

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蔡贞科:设计师品牌包装术之微信篇

 

前段时间给大家分享了《设计师品牌包装术之独立网站篇》,近两天有不少设计师加了我微信沟通,也都希望在当地设计行业尤其是室内设计行业占有一席之地。

 

之前蔡贞科也提到过,做设计师品牌要有媒体架构,微信是目前很重要的一个环节。我就很后悔之前身份证都已经帮好几个平台审核过微信公众号了却没有给自己设立一个个人公众号。

 

其实微信公众号作为一个自媒体平台起到的作用无非是进行品牌和产品的宣传、吸粉,最重要的转化场所还是个人微信号。

 

通过媒体渠道的引流建立自己的微信粉丝转化渠道是目前大家需要做的,也是获取客户信任最好的方式。

 

其实营销模式很简单:

1、抓客户

2、搞成交

3、建追销

4、传口碑

 

一、抓客户

我们微信其中一个好处就是可以点对点地抓客户,一方面将微信公众号的粉丝进行引流点对点沟通,另一方面可以自行添加目标客户进行沟通,随着目标客户的增多,营销成本会越来越低,做起来就会很轻松。

 

二、搞成交

有了粉丝就不愁成单,有一个设计师朋友昨天来找我沟通说按照我说的方法目前已经有四千多粉丝了,刷刷朋友圈也签了三四户了。

 

三、建追销

追销其实很好理解就是把单值无限放大,只要你能满足客户的需求,就可以顺带完成更多的销售,创造更大的利润空间。

 

四、传口碑

口碑是最好的营销方式,这点很多人都明白,用户口碑能够带来更低的成本和建立更轻松的营销氛围。

 

现在,很多设计师都发现,营销过程中最重要的一环其实是抓客户,有了客户就有了平台,就有了市场,没有客户其他都无从谈起!

 

抓客户是一个由量变到质变的过程,前期可能会很苦逼,见效不明显,但后期产生的裂变效应会非常庞大,大到你惊叹。

 

对于微信来说,更多的获取移动手机的客户流量,之前提到的独立网站是解决电脑端的兴趣搜索,这两者都需要抓,相互也都弥补渠道的单一。当你的活跃用户多了,真的不愁客户。

 

随后我会一一为各位同学详细分享这些干货,如果你喜欢可以加我的微信(CZKLH2016)沟通,说不定我还会为你分享更多超级NB的干货额。

蔡贞科:设计师品牌包装术之微信篇

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