蔡贞科:经营产品更多的是经营对人的信任!

蔡贞科:经营产品更多的是经营对人的信任!

现在的同学聚会,已经变成了吹牛逼和拉关系的聚会,很多人挺讨厌这种形式,但有人却专门给大家提供接触人脉的平台,其实这互联网上早就有类似的模式,例如领英网、白领社区等都是人脉相互转介绍的平台。

今天上午应付大哥的邀请就参加了这样一个座谈会,营商国际CBIN,其实模式很简单,就是各行各业的人通过朋友介绍聚在一起 ,介绍自己的产品。这并不是今天我所想说的重点。

重点在于在会上很多人急切地想去推广宣传自己的产品,我个人真心没有记住什么品牌和产品,只是被拿了好多的名片,在这个互联网的时代,大家还都在到处发名片,反而让我感觉自己有点不入流了。

还有人拿着微信二维码转着圈地扫微信,接着就有人把我拉进各种各样的群,其中还包括健康活力群和孕妇指南群等等。

选好方向比努力更重要!

为什么这么说呢?

努力固然很重要,但是对于产品的营销渠道如果没有一个清晰的思路的话应该是比较困难的。营销思路不仅仅是遇到人就推销,这样除了让我感到很敬佩外其实没什么其他的用处。反而推销自己,使自己成为品牌会更加重要,我相信这也是营商国际CBIN的一个初衷吧。

当然行业的营销渠道有各自的特点,也会有快销产品能够在会销中获得销量,只是相对于品牌的塑造我觉得仅仅销售一两件商品似乎就变得不是特别必要了。

就像我一个朋友刘龙,也是从事家装行业,他的经营思路就非常厉害,他主攻人脉而不是把功利心做得很强,两周前家里女儿肺炎住院,床位异常紧张,给我预约说7-10天后才有床位,而没有床位就不能做气管内镜,孩子就给耽误了,找了一圈朋友,最后刘龙利用自己的人脉给帮忙安置了病房。让我感动的同时更让我体会到人脉有时候并不是购买商品这么简单。

经营产品更多的是经营对人的信任!

所以有朋友需要装修的找我,我一般都会介绍刘龙去谈,双方都得到实惠,源于相互都有信任,这才是人脉。

关于营销思路的内容如果有感兴趣的朋友也可以跟我沟通一下。或许我们会有更多的思路。

蔡贞科微信号:czklh2016

蔡贞科:经营产品更多的是经营对人的信任!

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