蔡贞科:如何让客户源源不断地找上门

蔡贞科:如何让客户源源不断地找上门

上周和泰安拓展训练公司的韩总沟通了一个多小时,韩总是一位女士,已经在泰安做了8年的素质拓展训练了,培训了数百家企业,范围基本覆盖了整个鲁中鲁西南地区。

她是通过朋友找到我的,主要是碰到了很多的问题,比如市场竞争太过激烈,之前做的时候顺风顺水,如今做起来感觉步履维艰。而且利润空间越来越小。都想转行了。

我说你需要的不是转行,而是转型。竞争激烈并不是偶然出现的,其实每个行业每个时期都有很大的竞争压力。关键是要知道自己的客户在哪里。

那么如何做到呢?

1、我告诉她把近几年客户都列出来,罗列出来这些客户所关注的问题;

2、将这些问题一一进行解答,制作成核心的答客问;

3、不能等待客户介绍,要主动建立自己的营销渠道;

4、在营销渠道里面把问题抛给客户,让他想方法去解决。

其实核心很明显,就是了解客户需求,知道客户需求才能找到客户寻找我们的途径。

我给她的线上推广建议是:

1、首先建立自己的官fang网站,建立公司品牌公信力,要让客户需要的时候能够搜索到;

2、建立微信公众号,通过微信公众进行引流官网转化,配合线下活动吸粉和推送培训动态;

3、建立本地自媒体的平台账号,定期根据罗列客户所关心的问题进行解答整理。

  在客户最方便也是最需要联系你的时候能够看到你。

这是一套行之有效的操作方法,只要狠狠地执行下去,能提高几倍的销售业绩,最重要的是客户在跟你联系的时候就已经了解你了,自动过滤掉不匹配的客户,联系你的都是非常精准的客户,在转化方面会超级高。

8年的培训经验积累,配合品牌话的运作,她将会在2018年开始放大、开始立体做事,成为传统行业互联网化的一个典型案例。

如果你想考察泰安的拓展训练公司,也可以跟她沟通一下,她很热心,也愿意倾心帮助你和你的团队。

韩总的微信号是:meizi677

蔡贞科:如何让客户源源不断地找上门

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